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Jordanian specialists became serious competitors against other Arab countries which had previously monopolised the fields of design and printing. Jordan has developed so that it can meet the demand for design and printing within the country. Jordan has become a magnet for many publishing houses in the Arab region. Many production and publishing organisations were able to catch up to the levels of the latest technology. There is plenty of evidence to suggest that they will develop further using modern production tools and this will ensure there are enough local specialists who can continue to produce work of the highest quality. The pace of technological development made it necessary for the academic institutions to provide the Jordanian market with the skilled workers who can work to the high standards required.
Until that time were not systematically taught these areas in any other European school. In the early 70s members of the Bund Deutscher Grafik-Designer (Association of German graphic designers) unveiled several features of their professional identity as in the case of Anton Stankowski among others. While in 1962 the official definition of the profession was directed almost exclusively to the advertising now extended to include areas located under the rubric of communication visual.4 corporate images produced by the Development Group 5 of the HFG Ulm such as those created for the firm Braun or airline Lufthansa were also critical to this new professional identity. Gui Bonsiepe and Tomas Maldonado were two of the first people who tried to apply the design ideas from semantics.
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Within just the commercial art field there are discussions among artists about the differences between graphic and web designers. Many feel that website design is a sub category of graphic-design. However website designers have to take into consideration content design and usability user experience and other functional criteria which all relate to the particular features of the Web medium. Website designers need more skills beyond those of traditional graphic artists whereas the conventional graphic designer continues to find answers to communication problems by deciding on color font and images. The conventional graphics job may call for branding such as logo design that showcase a particular idea or identity to be used in a business enterprises advertising and other marketing strategies or almost anything you can think of to enable a group stand out or it may require constructing posters signs brochures books or incredible images in the digital media.