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It should say everything in as few of a words as possible. This is where generic cover letters fall short as well. Generic cover letters use basic rudimentary words which do not keep the reader s attention or invoke any sort of feeling in them. Writing a cover letter is very much like writing a store in that it has to be compelling and the word choice is extremely important. A cover letter is meant to sell one s expertise and abilities in order to land a job position. By using a generic cover letter none of an applicant s own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company s aren t looking to hire robots though and generic cover letters just are not made to fit the job. Company s are looking to hire real people with real experience and real drive which they will throw behind the company.
When applying for an Internship it is important to stand out amongst the crowd. Remember Elle Woods in Legally Blonde and her pink paper resume? While that is just a movie and colored paper is not recommended the concept is still the same-- Be unique and get their attention. A passionate and focused cover letter is the key to getting that desired Internship. An internship cover letter should reflect the potential one had has. Most people who apply for an Internship do not have resumes filled with career related experience. It is the cover letter which is going to be the deciding factor.
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Anyone who has read a few of my articles will know that I do not place much emphasis on resumes and by extension cover letters. I am a big believer that the most effective job search strategies revolve around networking and using contacts to land interview opportunities. Nevertheless there is certainly a place for cover letters and resumes in this process. Of the two for my money the cover letter is the more important. Why? Because the cover letter is the approach. In relationship terms how many guys have ended up punting because they blew the approach? The best resume written with scintillating panache will mean nothing if the reader cannot get past the cover letter.