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A good cover letter should highlight your core skills answer the question: "Why should I see you" and generate enough interest for them to read your CV. In a sense a well written covering letter works like an agent on your behalf. Taking the time to write a compelling letter tells the employer you are willing to go above and beyond; not just simply slap a resume in an envelope and mail it. The competition is intense in the job market these days and so it has become very important to have the benefit of an eye catching cover letter. No two letters should ever be the same; each one should be uniquely tailored to the job for which you are applying. A generic cover letter is insulting to an employer and will quickly find its way into the trashcan.
One who uses a resume cover letter template does nothing to assist one from standing out to the hiring manager which is the only way to earn an interview amongst hundreds if not thoughts of other job hunters. A resume cover letter template does not contain the most important elements of any cover letter. The whole point behind a resume cover letter is to get an interview. In order to do this a resume cover letter must be convincing and demonstrate all the skills one so painstakingly perfected on their resume. After committing so much time on creating a resume that looks professional it makes little sense to leave the job underdone by using a resume cover letter template. What is a resume cover letter template? A resume cover letter template is a pre-generated cover letter where one only has to "fill in the blanks". Resume cover letter templates can be found included in most word processing software (which I will never understand) or by doing a search on the internet.
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Or the cover letter is so poorly written both get tossed in the circular file. Occasionally some job seekers lose sight of what cover letters and resume are for. Both documents sole purpose is to secure an interview. Neither document will get a job for you; both can open doors though. Sending a poorly written cover letter will crush you. The instrument that can excite him into wanting to read your resume will instead devastate you. Spend at least as much time composing and crafting a cover letter as you do a resume. Take a good hard look at the last cover letter you sent out.