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Until that time were not systematically taught these areas in any other European school. In the early 70s members of the Bund Deutscher Grafik-Designer (Association of German graphic designers) unveiled several features of their professional identity as in the case of Anton Stankowski among others. While in 1962 the official definition of the profession was directed almost exclusively to the advertising now extended to include areas located under the rubric of communication visual.4 corporate images produced by the Development Group 5 of the HFG Ulm such as those created for the firm Braun or airline Lufthansa were also critical to this new professional identity. Gui Bonsiepe and Tomas Maldonado were two of the first people who tried to apply the design ideas from semantics.
I will review the positive and negative aspects of that development and how they related to changes in the market and the size of the market and labour force. I will also discuss the academic concepts and the requirement for graduate graphic designers. In this paper I draw from my experience of working in Jordan since 1987 at the MIDAS Establishment and my roles in student training at Yarmouk University and the Applied Sciences University which I had been attached to since 1999. This paper addresses many questions and aims to explore the mechanics of enhancing graphic design in the academic and professional sectors. The historic and technical initial stages of graphic design in Jordan Graphic design developed alongside the printing and information technology industries.
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The designer is often a coordinator of various disciplines that contribute to the production of the visual message. Thus coordinates its research design and production making use of information or specialists in accordance with the requirements of different projects. Graphic design is interdisciplinary and therefore the designer needs to have knowledge of other activities such as photography freehand drawing technical drawing descriptive geometry psychology of perception Gestalt psychology semiology typography technology and communication. Jordans unique geographical position results in its experts choosing self development which includes graphic design. Experts are also involved with developments taking place in neighbouring countries and the internet was extremely useful in putting interested parties in these two fields in touch with each other and sharing possible development tools.