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The Arabic library is condensed with other artistic methodological books in addition to some translated books which discuss the basics of design advertisement and other topics that fall within the framework of advertisement. The fact is that there is a short understanding of the comprehensive concept of Graphic Design. This concept is not sufficiently represented by advertisement and publicity or printing design because such specialization per se received little attention before the advent of computer to the Arab World and the return of unspecialized cadres living in the European countries and USA who brought with them the sophisticated technology and transferred it to us without defining its actual identity academically and vocationally. With the start of teaching this specialization dependence in determining the study plan was basically on the academic staff entrusted to teach such specialization. Some were distant from the roots of this specialization and others considered that any person with a specialization in art or architecture can play the role of planner. But after a careful review of the total study plans in most Arabic universities we realized how unbalanced and sometimes insufficient such attempts were; they have no identified identity; half of them were fine arts and the others tackled one part of Graphic Design but of no grass root.
To exploit this power is necessary continuing education and practice as it is very difficult to acquire by intuition. Creativity innovation and lateral thinking are key skills for graphic designer job performance. Creativity in design exists within established frames of reference but more than anything is a cultivated skill to find unexpected solutions to seemingly intractable problems. This translates into design work of the highest level and quality. The creative act is the core of the design process manager but creativity itself is not an act of design. However creativity is not exclusive graphics performance and no profession although it is absolutely necessary for the proper performance of the design work. The role that the graphic designer in the process of communication is the encoder or interpreter works in the interpretation organization and presentation of visual messages.
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Founded in 1919 by Walter Gropius is considered the birthplace of the graphic design profession. Given Poster for Matinée. Made by Theo van Doesburg in January 1923. The free font organization expresses the spirit of the Dada movement irrationality for freedom and oppose the status quo and visual expressions of the time. Corporate identity design for Lufthansa by the Development Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of design since there is outlined the design profession through scientific methodology. Current pictograms design for the National Park Service of the United States. The idea to simplify the symbols forms developed during the 1950s. The design of the early twentieth century as well as the fine arts of the same period was a reaction against the decadence of typography and design of the late nineteenth century.