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In the years following the modern style gained acceptance while stagnated. Notable names in modern design midcentury are Adrian Frutiger designer of the typefaces Univers and Frutiger and Josef Müller-Brockmann large poster of the fifties and sixties. The Hochschule für Gestaltung (HFG) in Ulm was another key institution in the development of the graphic design profession. Since its founding the HFG distanced himself from a possible affiliation with advertising. At the beginning the department concerned was called Visual Design but it quickly became clear that his current goal was to solve design problems in the area of mass communication in the academic year 1956-1957 the name was changed to Department of Visual Communication modeled Visual Communication Department at the New Bauhaus in Chicago.2 3 In the HFG Ulm decided to work primarily in the area of persuasive communication in the fields such as traffic sign systems plans for technical equipment or visual translation of scientific content.
Thus computers have become indispensable tools and with the advent of hypertext and the web its functions have been extended as a means of communication. In addition the technology also has been noted with the rise of telecommuting and special crowd sourcing has begun to intervene in work arrangements. This change has increased the need to reflect on time motion and interactivity. Even so the professional practice of design has not been essential changes. While the forms of production have changed and communication channels have been extended the fundamental concepts that allow us to understand human communication remain the same. Job performance and skills The ability to design is not innate but acquired through practice and reflection. Still it remains an option one thing potentially.
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The designer is often a coordinator of various disciplines that contribute to the production of the visual message. Thus coordinates its research design and production making use of information or specialists in accordance with the requirements of different projects. Graphic design is interdisciplinary and therefore the designer needs to have knowledge of other activities such as photography freehand drawing technical drawing descriptive geometry psychology of perception Gestalt psychology semiology typography technology and communication. Jordans unique geographical position results in its experts choosing self development which includes graphic design. Experts are also involved with developments taking place in neighbouring countries and the internet was extremely useful in putting interested parties in these two fields in touch with each other and sharing possible development tools.