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The history of typography-and by transitive also the history of the book-is closely linked to graphic design this may be because there are virtually no graphics designs that do not include such items graphics. Hence when talking about the history of graphic design typography also cited the Trajan column medieval miniatures Johannes Gutenbergs printing press the evolution of the book industry the posters Parisian Arts Movement and Crafts (Arts and Crafts) William Morris Bauhaus etc.. " The introduction of movable type by Johannes Gutenberg made books cheaper to produce and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used) or Humanist due to the predominant philosophical school of the time.
Around the same time the role of the graphic designer was developed involving the preparation of makettes and then film montage and plates to be ready for printing (prepress); this relied on the professionalism of the film montage technician for the preparation of backgrounds for the pictures and words. Prepress was considered the most important process in the production of the final printed article. This process was carried out at the prepress service centre which was limited to a single institution until 1987. This centre had the capability and technology to perform a range of techniques where an artistic touch was required. In the late sixties design pioneers were not graphic designers but had learnt the technologies of collage and calligraphy. They were able to imitate designs from abroad and in some instances reproduced them.
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This is why these jobs require a certain level of professionalism to be able to interact with clients. In addition graphic designers need to know how to ask the right questions to get a sense of what the company does and who their target audience is. Additionally they will typically do their own research into the target audience target market and the offerings of the company or organization they are doing design work for. Graphic Design Jobs Require Both Sides of the Brain Graphic design jobs require a high level of artistic and creative ability that can go unsaid. However what most people looking for graphic design jobs may overlook is the need for them to be professional businesspeople. Graphic design jobs are no longer being filled by just artists.