Change Order Form
2) The guarantee is clearly stated. Make sure that the guarantee is clearly stated on your order form. It will help to prevent buyer s remorse. Or worse yet the moment of hesitation some of us experience when we are buying certain items. That hesitation can cost us sales - so we need to do everything we can to make the buyer feel as safe as houses when they are about to put pen to paper. The guarantee reminds the prospect that you are a nice upstanding type of person and that you will stand by the product even after you have their money. So they will go ahead and buy. 3) Remember to create Urgency.
That way if the order form is the first thing prospects read they ll still understand your offer fully. Be specific when you do this. Here s an example of a vague statement and a better more specific statement. VAGUE: Yes. Please send me your FREE Information Kit. SPECIFIC: Yes. I want to find out more about how American Management Solutions can solve some of the toughest budget and management problems I face. So send me your FREE Information Kit titled "How to make your budget go farther in difficult times" without risk or obligation. 8. Make sure you include your fax number phone number Web site URL and e-mail address. You can say "For faster action call 1-800-123-1234 etc." You never know how people want to respond so include ALL response options on the order form.
Once the forms are completed your client will have to check the details on the payment and clarify it or he will never get your product. He could send the forms as email attachment or take a photocopy of the same and mail it. In a classic direct mail package the envelope promises a benefit or piques the reader s curiosity; the letter packs an emotional wallop and calls for action; the brochure provides detailed product information; and finally the lift piece builds credibility. But the order form or offer form is where the rubber really hits the road. You see whether on a Web site or in direct mail the order form is the place where the reader has to actually sign on the dotted line and make a commitment.
Typically this page should give an indication to the customer that they would be receiving a mail confirming their order within the next few minutes. The confirmation page should also give an indication regarding the time in which they would be receiving the item. Certain important elements like seller s contact details premium offers promise statement delivery details and guarantee should be mentioned within the form. The design of the form should be clean with clear mention of important aspects like price contact information and tax. The customer should find it easy to complete the form and only the minimum number of qualifying questions should be asked. The form should also be periodically checked so as to ensure that it is working effectively.