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In essence the order form should facilitate the sale. After all it s the ultimate destination you want prospects to reach -- and reach it they must if they are to place a direct order. Here are seven simple ideas to help you craft an effective order form: 1. Consider your order form to be an independent sales vehicle - something that can stand on it s own. Summarize the most important points mentioned in your sales letter including the major benefits entire offer and risk-free guarantee. Give prospects the short version - a compact picture of all they get with their order. Make it clear and unmistakable.
The world of online sales is so broad as it is constantly evolving. Everyone involved in it has to keep up with the latest trends with best practices and with tips that lead to better conversions. A silver bullet for selling something online hasn t been discovered yet. Though anyone engaged in selling should look for the most suitable solution for them since every business is unique in its own way. While there are several solutions for selling products online a very popular solution is the order form. Why use it for an e-commerce website? The reason it s being used by many businesses is that it offers many advantages in terms of usability and customization if it is used correctly. When visitors make their way around an e-commerce site they notice different items that appeal to them.
2. Write in the first person as though the customer is verifying the order in her own mind. Begin with an affirmative -- "YES I want to learn how to sell my clients homes in 16 days or less!" This is a noticeable shift from your sales letter which is written in the second person -- "How you can learn to sell homes like the top producers in 16 days or less!" 3. Begin by writing the order form first. This forces you to get to the heart and soul of your key benefits offer and guarantee -- all important points that should be restated on the order page. 4. Communicate the terms of your offer clearly and succinctly.