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Three things a good order form has: 1) An acceptance statement that summarising the benefits. "Yes Zac I would like to buy your handy dandy steak knives... " This is done to remind the prospect of the selling proposition. Good order forms will then go on to restate the benefits associated with the selling proposition. Even better use the benefits in the first statement. It means that should for any reason your prospect cheat and look at your order form there is a chance that they will go back to the letter to read on about what they will get because the benefits you have listed are appealing to them. Skimmers will skip to your order form. So it needs to be able to draw them into your sales letter the same as a subhead bullet point P.S. and headline.
9. Include motivating subheadlines under the order form headline. If the headline is "Report Request Card" try a series of subheadlines such as: "How To Slash The High Cost Of Product Returns" Your Report Is FREE For The Asking! Don t miss this "must read" document from Levison Software! No risk. No obligation. Nothing to buy. 10. Make the details completely clear. It s an obvious but often overlooked point! You don t want the prospect to have to work to fill in your order form. So make the price quantity tax etc. very clear and lay it all out attractively and cleanly. The order form is perhaps the most critical part of the sales letter.
Well designed order forms can allow customers to purchase the products or opt for some services while poorly designed order forms can be a complete put off and reduce the sales conversions. A well designed order form is essentially simple. To design such a form it is advisable to incorporate elements that ensure that too much time is not wasted in filling the form. The design of the form should not include unnecessary information like products codes. The codes can simply be embedded within the html. While buying a product the details that are needed include size quantity and colour and these can be provided for within the form through a dropdown menu. Ideally minimum and most crucial information should be asked from the customers.