Work Order Forms 021 Order Form Template Work Forms Templates Impressive Application Free Tenant
Typically this page should give an indication to the customer that they would be receiving a mail confirming their order within the next few minutes. The confirmation page should also give an indication regarding the time in which they would be receiving the item. Certain important elements like seller s contact details premium offers promise statement delivery details and guarantee should be mentioned within the form. The design of the form should be clean with clear mention of important aspects like price contact information and tax. The customer should find it easy to complete the form and only the minimum number of qualifying questions should be asked. The form should also be periodically checked so as to ensure that it is working effectively.
As always our ancestors in mail order have figured out all of this before us and have used best practices on order forms for generations but for some reason best left to our imaginations many marketers still take the choose your own adventure route to creating an order form. And to make matters worse they don t test. Here are my three most common order form mistakes. Mistake 1: No Benefit Driven Acceptance Statement. The first piece of copy on an order form (especially when you aren t running a catalogue store) is to restate your big promise i.e. what is the buyer going to get from you just by filling it out.
That way if the order form is the first thing prospects read they ll still understand your offer fully. Be specific when you do this. Here s an example of a vague statement and a better more specific statement. VAGUE: Yes. Please send me your FREE Information Kit. SPECIFIC: Yes. I want to find out more about how American Management Solutions can solve some of the toughest budget and management problems I face. So send me your FREE Information Kit titled "How to make your budget go farther in difficult times" without risk or obligation. 8. Make sure you include your fax number phone number Web site URL and e-mail address. You can say "For faster action call 1-800-123-1234 etc." You never know how people want to respond so include ALL response options on the order form.