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If you re responsible for providing your own order forms first be sure that you have more then enough for the event. Nothing would be sillier then to lose a possible sale by running out order forms for want of spending a couple more bucks to have more printed up. If you make the same product offer whenever you speak then you should design an order form that you can use at every event. There s usually no need to make it event specific and have to throw away any unused copies after an event. But this is an element you may want to test. If you find out you have more sales by having an event specific form then it may be well worth it even if you have to throw some away. My experience has been that it probably won t make any difference but you should determine that for yourself.
Whether you re asking the prospect to order the product and pay up with a credit card number request a free white paper register for a webinar or act in any other way it s important to handle all the details of the order/offer form properly! Here are ten ways to make sure that your order form is a winner. 1. You don t have to call it an "Order Form." When a life insurance salesperson passes over the contract for your signature she doesn t say "Please sign this contract." Instead she hands you a pen and says "Let me just get your OK on this." Why? Because any (good) salesperson wants to keep you from focusing on the fact that you re making a commitment. So don t (necessarily) call your order form by that name.
In essence the order form should facilitate the sale. After all it s the ultimate destination you want prospects to reach -- and reach it they must if they are to place a direct order. Here are seven simple ideas to help you craft an effective order form: 1. Consider your order form to be an independent sales vehicle - something that can stand on it s own. Summarize the most important points mentioned in your sales letter including the major benefits entire offer and risk-free guarantee. Give prospects the short version - a compact picture of all they get with their order. Make it clear and unmistakable.