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Order forms are a mandatory item in any website hosted by a company or an individual. The success of a business transaction lies on the proper communication and interaction between clients and company staff. Almost all e-commerce sites strive hard to make their order forms perfect and function-able. There are two categories of order forms that you could use for your business: the general form and the customised form. General forms naturally means that you post a form online where your clients can enter the details of the product they want to purchase.
Upon completion your customer should feel some degree of excitement and anticipation. 7. Arrange the various pieces of your order form in the same sequence you presented them in the sales letter. Don t introduce anything new or radically different at this point. From a visual point of view you can highlight any key elements such as the free premiums you re including or your guarantee. This way it s easy for the prospect to review without raising a red flag unnecessarily. Work order forms are such work tickets which are issued by a client to the service provider. The client can be both internal and external.
Three things a good order form has: 1) An acceptance statement that summarising the benefits. "Yes Zac I would like to buy your handy dandy steak knives... " This is done to remind the prospect of the selling proposition. Good order forms will then go on to restate the benefits associated with the selling proposition. Even better use the benefits in the first statement. It means that should for any reason your prospect cheat and look at your order form there is a chance that they will go back to the letter to read on about what they will get because the benefits you have listed are appealing to them. Skimmers will skip to your order form. So it needs to be able to draw them into your sales letter the same as a subhead bullet point P.S. and headline.