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In a seminar held at the HFG Ulm in 1956 Maldonado proposed modernizing rhetoric classical art of persuasion. Maldonado Bonsiepe and then wrote several articles on semiotics and rhetoric for Uppercase English publication and Ulm magazine that would be an important resource for designers to that area. Bonsiepe suggested that it was necessary to have a modern system of rhetoric semiotics updated as a tool to describe and analyze the phenomena of advertising. Using this terminology could expose the "ubiquitous structure" of a message publicitario.5 The idea of simplicity and good design feature continued this for many years not only in the design of alphabets but also in other areas. The tendency to simplify influenced all means at the forefront of design in the 1950s.
As a fact when we talk about Graphic Design we should pay considerable attention to widening the base of Graphic Design that exceeds the limits of typing which is the result of its development and to reach various resources of visual communication as television computers and internet which enable us to get better view of the resources made by other people in different parts of the world. This will definitely help us to be more creative innovative and more able analyze and assess and that of course requires a good deal of curiosity which can be enhanced and triggered by the size of acquired information in form and substance. Methods of teaching can rely on multiple factors such as increasing the need and curiosity of the student to learn expand his knowledge self- confidence and be more self-motivated in order to overcome what is new through applying intellectual practices keeping pace with science and utilizing it to trigger his imagination and increase his meditation and search for new mechanisms and methods of work. Therefore triggering the challenges in a student is inevitable; this can be supported with mechanisms that enable him to find solutions to problems he may encounter through the use of special techniques and knowledge pertaining to his specialization. However this will not be enough to enable the student to use his manual skills design programs and its techniques if he is not qualified to know when and how to handle an idea and when it is able to realize to target.
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Founded in 1919 by Walter Gropius is considered the birthplace of the graphic design profession. Given Poster for Matinée. Made by Theo van Doesburg in January 1923. The free font organization expresses the spirit of the Dada movement irrationality for freedom and oppose the status quo and visual expressions of the time. Corporate identity design for Lufthansa by the Development Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of design since there is outlined the design profession through scientific methodology. Current pictograms design for the National Park Service of the United States. The idea to simplify the symbols forms developed during the 1950s. The design of the early twentieth century as well as the fine arts of the same period was a reaction against the decadence of typography and design of the late nineteenth century.