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Another important element in relation to professional practice was the increasing use of visual form as communication element. This item appeared mostly in the designs produced by the Dada and De Stijl. The symbol of modern typography is the sans serif font or serif inspired by industrial types of the late nineteenth century. Highlights include Edward Johnston author of the font for the London Underground and Eric Gill. Design Schools Jan Tschichold embodied the principles of modern typography in his 1928 book New Typography. He later repudiated the philosophy presented in this book calling it fascist but remained very influential. Herbert Bayer who dirigó from 1925-1928 the typography and advertising workshop at the Bauhaus created the conditions for a new profession: the graphic designer.
Some publishing houses have graphic design offices which also acquired these systems to ensure the production of books and magazines to a similar quality. Linotype was also used to prepare the design of brochures and advertising materials that cannot be hand drawn. With time Linotype was also used for the preparation of other material by this method including greeting cards posters and advertisements. The design and printing sectors found the computer to be an effective way of improving productivity. In 1988 with the arrival of the first design computer by Apple Macintosh the numbers of workers in the field increased and performance progressed in the pre-printing stages such as film making and separation. However the expense of computers meant that there use was still limited.
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The development of Graphic Design is also assisted by annual exhibitions and specialised conferences held both in Jordan and outside the Arab world. The academic and professional specialists for the basis in developing graphic design through the formation of local learning institutions. In these institutions academics programmers and graphic design teachers can meet with professional designers and discuss the way business is moving forward and requirements of the labour market. Practical training is considered the foundation of Graphic Design upon which the academic skill of the student and his creativity are built. Working in a design office is considered to be the most important and effective tool in measuring the level of academic learning.
The interest in ornamentation and the proliferation of measurement changes and typographical style one piece design synonymous with good design it was an idea that was maintained until the late nineteenth century. The Art Nouveau with its clear desire stylistic was a movement that contributed to higher order visual composition. While maintaining a high level of formal complexity did so within a strong visual consistency discarding the variation of typographic styles in one graphic piece. Art movements of the second decade of the twentieth century and the political turmoil that accompanied them generated dramatic changes in graphic design. The Dada De Stijl Suprematism Cubism Constructivism Futurism the Bauhaus and created a new vision that influenced all branches of the visual arts and design.