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In my opinion quite simply there was and is still nothing else quite like it on the market. Jimmy crafted his cover letters so that they actually made the interview decision easy for the employer. The major emphasis was simply on getting the job seeker called for an interview! The cover letters clearly and directly asked for the opportunity to be interviewed and its done in a way that practically forces companies to call! I don t want to give all Jimmy s secrets away but we all know that actually getting your foot in the door is halfway to getting the job.
Bullets can also make the cover letter easier to scan allowing for the prospective employer to quickly read and assess their desire to offer an interview to you. Only you truly know yourself and all your experiences qualifications strengths and weaknesses. You also know more about the company that you are applying for than some internet website or book you got from the library. Therefore you are the only that can truly put together the perfect cover letter. You need to take the time you show that you will be an asset to the company in which you are applying for.
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Yes this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity it is about quality. In general for every one hundred cover letters one sends out they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters with the return response of ten percent or twenty personalized cover letters with the return response of thirty percent which seems like the best method? Additionally with the latter option the responses are going to be favorable at least half the time.