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He put the subject "Advertising" in the education program including among other things the analysis of advertising media and the psychology of advertising. Notably the first to define the term Graphic Design was the designer and typographer William Addison Dwiggins in 1922. Thus Tschichold Herbert Bayer László Moholy-Nagy and El Lissitzky became parents of graphic design as we know it today. They pioneered production techniques and styles that have been using later. Today computers have dramatically altered production systems but the approach that contributed to experimental design is more relevant than ever dynamism experimentation and even very specific things like choosing fonts (Helvetica is a revival originally a Typography design based on the nineteenth-century industrial) and orthogonal compositions.
Printing was brought to Jordan in the 1940s by people who had learnt the trade in other countries. Jordans printing evolution was similar to that of other countries. Printing started using wooden moulds then zinc clichés and letterpress as well as other printing tools symbols and shapes. It was the printing technology that restricted the scope for producing new designs. The range of items printed was limited to newspapers cards and stationary. Printing started mainly in black and white and was then developed to make photo made clichés through which the printers were able to print in full colour. Typolography or raised printing was the main method and is still used today. Offset printing enhanced the quality of production providing improvements in colour and picture reproduction.
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Jordanian specialists became serious competitors against other Arab countries which had previously monopolised the fields of design and printing. Jordan has developed so that it can meet the demand for design and printing within the country. Jordan has become a magnet for many publishing houses in the Arab region. Many production and publishing organisations were able to catch up to the levels of the latest technology. There is plenty of evidence to suggest that they will develop further using modern production tools and this will ensure there are enough local specialists who can continue to produce work of the highest quality. The pace of technological development made it necessary for the academic institutions to provide the Jordanian market with the skilled workers who can work to the high standards required.