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He had a massive influence on a new generation of graphic designers contributing to the emergence of publications such as Emigre magazine. Another notable designer of the late twentieth century is Milton Glaser who designed the unmistakable I Love NY campaign (1973) and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies. The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century technology played a similar role but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon when computer memory was measured in kilobytes and typefaces were created by dots.
Determining the social and cultural norms of a specific audience helps graphic artists efficiently construct visual solutions. They need to identify the communications issue then collect and examine information related to the issue and finally crank out numerous approaches to solve the problem. Effective graphic design is perceived as understandable appropriate and useful. We see graphic design everywhere in our daily lives in magazines newspapers and books in hand made work on painted canvas expressed through photography or in pure text. The work of graphic artists and its impression has been around for many years. While in art school students take graphic and design courses aimed at both print and multimedia design. It is in the best interest of graphic artists to be introduced to both areas because many designers work in the visual development of web design.
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At that time developed a consensus that simple not only was the equivalent of good but was also more readable equivalent. One of the hardest hit areas was the design of symbols. The designers raised the question of how they could be simplified without destroying its informative function. However recent investigations have shown that the shape simplification only one symbol does not necessarily increase readability. Second Vanguards Reaction to the sobriety growing graphic design was slow but inexorable. The origins of postmodern fonts back to the humanist movement of the fifties. In this group highlights Hermann Zapf who designed two typefaces today ubiquitous Palatino (1948) and Best (1952). Blurring the line between serif fonts and sans serif and reintroducing organic lines in the lyrics these designs served more to ratify the modern movement to rebel against him. An important milestone was the publication of the Manifesto first things first (1964) which was a call for a more radical form of graphic design criticizing the idea of design in series worthless.