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Determining the social and cultural norms of a specific audience helps graphic artists efficiently construct visual solutions. They need to identify the communications issue then collect and examine information related to the issue and finally crank out numerous approaches to solve the problem. Effective graphic design is perceived as understandable appropriate and useful. We see graphic design everywhere in our daily lives in magazines newspapers and books in hand made work on painted canvas expressed through photography or in pure text. The work of graphic artists and its impression has been around for many years. While in art school students take graphic and design courses aimed at both print and multimedia design. It is in the best interest of graphic artists to be introduced to both areas because many designers work in the visual development of web design.
Their work initially ranged from greetings cards business cards social stationary letterheads and envelopes then progressed to brochures and folders. The work was mainly limited to newspaper advertising which relied predominantly on the offset printing method. We shouldnt forget the air brush technology that provided designers with the use of graded colours achieving three dimensional effects for some designs although the number of people using this was limited. From 1980-87 design was performed by specialists in Plastic Arts and Architecture as well as the first graduates of the college of arts at Yarmuok University and similar institutions. By the end of the eighties the computer Linotype was used as a publishing tool by newspapers to prepare text for layout and paste it on the required pages next to advertising.
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These approaches should be able to grant student enough space of positions sets they can apply for through a group of specialties that fall under the umbrella of Graphic Design. All of this will not be materialized without provision of studios and labs qualified to perform the role required in addition to cadres qualified technically and knowledgeably to realize the goals of Graphic Design. Graphic Design syllabus relies in its execution on the practical principle as well as on the theoretical one. Further it mentally qualifies and trains the student to face the changes and the techniques of time as well as empowers him to deal with what is to come as the extract of developed fields of knowledge related to Graphic Design taking into consideration the necessity of linking it with the classical approach that is linked with cadres that need to be qualified in order to be able to keep pace with the latest techniques of information and knowledge.