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The interest in ornamentation and the proliferation of measurement changes and typographical style one piece design synonymous with good design it was an idea that was maintained until the late nineteenth century. The Art Nouveau with its clear desire stylistic was a movement that contributed to higher order visual composition. While maintaining a high level of formal complexity did so within a strong visual consistency discarding the variation of typographic styles in one graphic piece. Art movements of the second decade of the twentieth century and the political turmoil that accompanied them generated dramatic changes in graphic design. The Dada De Stijl Suprematism Cubism Constructivism Futurism the Bauhaus and created a new vision that influenced all branches of the visual arts and design.
Some classifications are widely used graphic design: advertising design editorial design corporate identity design web design packaging design typographic design signage design multimedia design among others. Graphic Design History The definition of the graphic design profession is rather recent in what concerns their preparation their activities and goals. Although there is no consensus on the exact date of the birth of graphic design some dating during the interwar period. Others understand that begins to identify as such to the late nineteenth century. Arguably specific graphic communications purposes have their origin in Paleolithic cave paintings and the birth of written language in the third millennium BC. C. But the differences in working methods and training required auxiliary sciences are such that it is not possible to clearly identify the current graphic designer with prehistoric man with xylograph fifteenth century or the lithographer 1890.
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At that time developed a consensus that simple not only was the equivalent of good but was also more readable equivalent. One of the hardest hit areas was the design of symbols. The designers raised the question of how they could be simplified without destroying its informative function. However recent investigations have shown that the shape simplification only one symbol does not necessarily increase readability. Second Vanguards Reaction to the sobriety growing graphic design was slow but inexorable. The origins of postmodern fonts back to the humanist movement of the fifties. In this group highlights Hermann Zapf who designed two typefaces today ubiquitous Palatino (1948) and Best (1952). Blurring the line between serif fonts and sans serif and reintroducing organic lines in the lyrics these designs served more to ratify the modern movement to rebel against him. An important milestone was the publication of the Manifesto first things first (1964) which was a call for a more radical form of graphic design criticizing the idea of design in series worthless.