Modern Graphic Design A New Contemporary Architecture Landscape
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In the years following the modern style gained acceptance while stagnated. Notable names in modern design midcentury are Adrian Frutiger designer of the typefaces Univers and Frutiger and Josef Müller-Brockmann large poster of the fifties and sixties. The Hochschule für Gestaltung (HFG) in Ulm was another key institution in the development of the graphic design profession. Since its founding the HFG distanced himself from a possible affiliation with advertising. At the beginning the department concerned was called Visual Design but it quickly became clear that his current goal was to solve design problems in the area of mass communication in the academic year 1956-1957 the name was changed to Department of Visual Communication modeled Visual Communication Department at the New Bauhaus in Chicago.2 3 In the HFG Ulm decided to work primarily in the area of persuasive communication in the fields such as traffic sign systems plans for technical equipment or visual translation of scientific content.
Determining the social and cultural norms of a specific audience helps graphic artists efficiently construct visual solutions. They need to identify the communications issue then collect and examine information related to the issue and finally crank out numerous approaches to solve the problem. Effective graphic design is perceived as understandable appropriate and useful. We see graphic design everywhere in our daily lives in magazines newspapers and books in hand made work on painted canvas expressed through photography or in pure text. The work of graphic artists and its impression has been around for many years. While in art school students take graphic and design courses aimed at both print and multimedia design. It is in the best interest of graphic artists to be introduced to both areas because many designers work in the visual development of web design.
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Graphic design is a profession whose business is the act of designing programming and create visual communications generally produced by industrial means and intended to convey specific messages to specific social groups with a clear purpose. This is the activity that enables graphically communicate ideas facts and values processed and synthesized in terms of form and communication social cultural economic aesthetic and technological. Also known as visual communication design because some associate the word figure only to the printing industry and understand that visual messages are channeled through many media not just print. Given the massive and rapid growth in the exchange of information the demand for graphic designers is greater than ever particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers who develop them.