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The way to best utilize this limited number of words is to choose a font or other design of the letters that is unique. Classic designs rarely fail when it comes to the business world. If your business falls more on the corporate side of the business spectrum you may want to stick to one of the card templates that is as straightforward as possible. Dressing this basic design up with a pleasing color scheme and interesting borders can give you a more individual feel to a classic design. In essence these templates are simply meant to serve as a frame of reference. There are no rules of design that say you have to stick to what is included and that is what makes designing your own card entertaining. If you are looking for a Post Card Template look no further because what you are about to discover is going to blow you away.
The only flip side is that since these designs are freely available other companies or professionals may have a similar design as yours. Thus it does not offer you exclusivity. Before choosing a card template find out what type of card is best suited for your business and style. There are a lot of sites that offer professionally designed business card templates free for you - complete with a color scheme and even artwork! Also keep in mind the profile of your target customers. If you are offering the latest fashion clothes for youth then a vibrant design might be more suitable but if you are offering a more sober product like financial consultation then you need to avoid too much artwork in your card. Keep in mind that your card is like a window into your personality as far as the clients are concerned - so make sure you project the image that you want your clients to see.
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If you are hiring a professional to design your business cards then you can state your requirements for layout and design and get a customized card made for you. But it can also burn a hole in your wallet and if you are just starting your business on a small scale you may not want to take that hit on your capital expenditure. The smart way out is to download business card templates free from the internet. Even if you know graphics software getting pre-designed card templates for free and then customizing it is easier and faster than starting from scratch. But dont worry if you are not comfortable with graphic editing software. You can still get online and download a ready-made business card template free and use it with zero customization.