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Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume. Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for.
So make sure to change this to more specific information. Your cover letter example checklist should also be looking to see if your cover letter example is assertive. Your cover letter needs to be assertive and not passive. Your cover letter should from beginning to end be written so that it grabs the attention of the prospective employer and lands you that job interview. A passive voice is more than likely going to be passed over for a more assertive cover letter that another applicant sent in. So keep the voice of your cover letter to that of assertiveness and end with a request for an interview. Take the initiative to ask for an interview in the end. To do this in an assertive way you need to finalize your cover letter with telling the prospective employer when you will be making a follow up call with them to schedule and interview. Writing a good cover letter is not a difficult process once one learns how. The difficult part of a good cover letter is not falling prey to cover letter templates or boring sample cover letters. Even though these cover letters are simple to find and easy to customize (just fill in the blanks!) they are the worst remedy to a stressful situation. "Okay " you say "but how exactly do I write this good cover letter?" Unfortunately cover letter writing is not a skill that most school systems put an emphasis on.
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Cover letter templates are not ready to use templates. They are just a basis for which to give you an idea on how to create your cover letter. When you send one out the way it is you are basically just sending the prospective employer a stale already seen a thousand times before cover letter. Another cover letter misconception is that job seekers believe that the cover letter templates that are on the internet and in books are designed just the way prospective employers want the cover letters to look. While prospective employers want to see professional looking cover letters they are also looking for the fresh and unique cover letter that makes them take notice of the applicant.