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This section of your cover letter should be brief and to the point in addressing the needs of the prospective employer. It should be one paragraph long and highlight your qualifications for the position in which you have applied for. So do not allow yourself to be hindered by the example set forth within the cover letter example that you are using. When using your cover letter example checklist look and see if the cover letter example that you are thinking of using shows you how and where to point out to the prospective employer what it is about their company that you like. You should place this below the paragraph in which you tell them why you are fit for the job in which you are applying for. This should be about one paragraph long and should briefly tell them what it is about their specific company that you like as the reasons why you wish to work there. If you are unsure about what it is that you like then do some digging into the company so that you can give them specific reasons. Most cover letter examples when they do show you where to place this paragraph only give you a generalized version of what to write.
In fact if you are willing to look at the cover letter writing process in a rather unconventional light you just might find that the process can be almost fun in a challenging sort of way. Most people fail from the start when it comes to writing a cover letter because they somehow miss the point of writing one all together. A good cover letter is not a summary of the resume at all. In fact a good cover letter merely invites the hiring manger to read the resume rather than rehashing the bland details that are more often than not contained in the resume. Your cover letter should be anything but bland if you are hoping for results.
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A good cover letter should highlight your core skills answer the question: "Why should I see you" and generate enough interest for them to read your CV. In a sense a well written covering letter works like an agent on your behalf. Taking the time to write a compelling letter tells the employer you are willing to go above and beyond; not just simply slap a resume in an envelope and mail it. The competition is intense in the job market these days and so it has become very important to have the benefit of an eye catching cover letter. No two letters should ever be the same; each one should be uniquely tailored to the job for which you are applying. A generic cover letter is insulting to an employer and will quickly find its way into the trashcan.