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Within just the commercial art field there are discussions among artists about the differences between graphic and web designers. Many feel that website design is a sub category of graphic-design. However website designers have to take into consideration content design and usability user experience and other functional criteria which all relate to the particular features of the Web medium. Website designers need more skills beyond those of traditional graphic artists whereas the conventional graphic designer continues to find answers to communication problems by deciding on color font and images. The conventional graphics job may call for branding such as logo design that showcase a particular idea or identity to be used in a business enterprises advertising and other marketing strategies or almost anything you can think of to enable a group stand out or it may require constructing posters signs brochures books or incredible images in the digital media.
Some publishing houses have graphic design offices which also acquired these systems to ensure the production of books and magazines to a similar quality. Linotype was also used to prepare the design of brochures and advertising materials that cannot be hand drawn. With time Linotype was also used for the preparation of other material by this method including greeting cards posters and advertisements. The design and printing sectors found the computer to be an effective way of improving productivity. In 1988 with the arrival of the first design computer by Apple Macintosh the numbers of workers in the field increased and performance progressed in the pre-printing stages such as film making and separation. However the expense of computers meant that there use was still limited.
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Around the same time the role of the graphic designer was developed involving the preparation of makettes and then film montage and plates to be ready for printing (prepress); this relied on the professionalism of the film montage technician for the preparation of backgrounds for the pictures and words. Prepress was considered the most important process in the production of the final printed article. This process was carried out at the prepress service centre which was limited to a single institution until 1987. This centre had the capability and technology to perform a range of techniques where an artistic touch was required. In the late sixties design pioneers were not graphic designers but had learnt the technologies of collage and calligraphy. They were able to imitate designs from abroad and in some instances reproduced them.