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In a seminar held at the HFG Ulm in 1956 Maldonado proposed modernizing rhetoric classical art of persuasion. Maldonado Bonsiepe and then wrote several articles on semiotics and rhetoric for Uppercase English publication and Ulm magazine that would be an important resource for designers to that area. Bonsiepe suggested that it was necessary to have a modern system of rhetoric semiotics updated as a tool to describe and analyze the phenomena of advertising. Using this terminology could expose the "ubiquitous structure" of a message publicitario.5 The idea of simplicity and good design feature continued this for many years not only in the design of alphabets but also in other areas. The tendency to simplify influenced all means at the forefront of design in the 1950s.
Thus computers have become indispensable tools and with the advent of hypertext and the web its functions have been extended as a means of communication. In addition the technology also has been noted with the rise of telecommuting and special crowd sourcing has begun to intervene in work arrangements. This change has increased the need to reflect on time motion and interactivity. Even so the professional practice of design has not been essential changes. While the forms of production have changed and communication channels have been extended the fundamental concepts that allow us to understand human communication remain the same. Job performance and skills The ability to design is not innate but acquired through practice and reflection. Still it remains an option one thing potentially.
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His sensitivity to the form must be parallel to its sensitivity to the content. This work deals with the planning and structuring of communications with its production and evaluation. The design work is always based on customer demand demand which eventually established linguistically either orally or in writing. This means that the graphic design transforms a linguistic message in a visual demonstration. The professional graphic design rarely works with nonverbal messages. At times the word appears briefly and in other texts appears as complex. The editor is in many cases an essential member of the communications team. The design activity often requires the participation of a team of professionals such as photographers illustrators technical illustrators including professionals with less related to visual message.