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Some publishing houses have graphic design offices which also acquired these systems to ensure the production of books and magazines to a similar quality. Linotype was also used to prepare the design of brochures and advertising materials that cannot be hand drawn. With time Linotype was also used for the preparation of other material by this method including greeting cards posters and advertisements. The design and printing sectors found the computer to be an effective way of improving productivity. In 1988 with the arrival of the first design computer by Apple Macintosh the numbers of workers in the field increased and performance progressed in the pre-printing stages such as film making and separation. However the expense of computers meant that there use was still limited.
If artists want to remain competitive graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design there are website designers who also are graphic designers and vice versa. However there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building. Its fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web and graphic artists really dont need the web to practice their profession there are numerous artists involved in the visual creation of websites.
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The production of personal computers by competitors of Apple Macintosh as well as the ease with which film can be processed through its programs created a huge increase in the number of professionals interested in graphic design. This became evident by the growth in the number of agencies design offices publishing houses and service centres. Personal computers affected the technical and artistic aspects of production. Some production centres were able to develop their skill base and by recruiting experienced designers and developing them by organising training courses. These highly trained individuals achieved high standards of work within and outside Jordan and were able to compete with others in the Arab regions and captured a share of these markets producing many publications.