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After Gutenberg no significant changes were seen until the late nineteenth century particularly in Britain there was an effort to create a clear division between the fine and applied arts. In the 19th Century First page of the book "The Nature of Gothic" by John Ruskin published by the Kelmscott Press. The Arts and Crafts intended to revive the medieval art inspiration in nature and manual labor. During the nineteenth century visual message design was entrusted alternately two professionals: the artist or the publisher. The first was formed as an artist and the second as a craftsman often both in the same schools of arts and crafts. For the printer as art was the use of ornaments and selecting fonts printed in his compositions. The artist saw typography as a child and paying more attention to ornamental and illustrative elements.
Between 1891 and 1896 the William Morris Kelmscott Press published some of the most significant graphic products Arts and Crafts Movement (Arts and Crafts) and established a lucrative business based on the design of books of great stylistic refinement and selling them to the upper classes as luxury items. Morris proved that a market existed for works of graphic design establishing the separation of design from production and the fine arts. The work of the Kelmscott Press is characterized by its recreation of historic styles especially medieval. First Vanguards Poster for the Moulin Rouge in Paris. Made by Henri de Toulouse-Lautrec with color lithography in 1891. Thanks to Art Nouveau graphic design and visual clarity gained by the composition. Isotype of the Bauhaus.
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Some publishing houses have graphic design offices which also acquired these systems to ensure the production of books and magazines to a similar quality. Linotype was also used to prepare the design of brochures and advertising materials that cannot be hand drawn. With time Linotype was also used for the preparation of other material by this method including greeting cards posters and advertisements. The design and printing sectors found the computer to be an effective way of improving productivity. In 1988 with the arrival of the first design computer by Apple Macintosh the numbers of workers in the field increased and performance progressed in the pre-printing stages such as film making and separation. However the expense of computers meant that there use was still limited.