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These institutions have to continually adapt to the advancing technology as well as support the academics in their quest to enhance the artistic scientific and technological aspects of production and publishing. Relationships must also be strengthened by co-operation between business leaders and academic institutions in order to provide the mutual benefit of improve standards with the ultimate aim of keeping up with both local and international developments. The easiest way to judge the standard of design and printing in a country is through the newspapers magazines and books published. Television also provides a showcase for visual communication through locally produced advertisements. The speed of printing development has made impositions on graphic design and the designers themselves.
If artists want to remain competitive graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design there are website designers who also are graphic designers and vice versa. However there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building. Its fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web and graphic artists really dont need the web to practice their profession there are numerous artists involved in the visual creation of websites.
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The history of typography-and by transitive also the history of the book-is closely linked to graphic design this may be because there are virtually no graphics designs that do not include such items graphics. Hence when talking about the history of graphic design typography also cited the Trajan column medieval miniatures Johannes Gutenbergs printing press the evolution of the book industry the posters Parisian Arts Movement and Crafts (Arts and Crafts) William Morris Bauhaus etc.. " The introduction of movable type by Johannes Gutenberg made books cheaper to produce and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used) or Humanist due to the predominant philosophical school of the time.