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Yes this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity it is about quality. In general for every one hundred cover letters one sends out they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters with the return response of ten percent or twenty personalized cover letters with the return response of thirty percent which seems like the best method? Additionally with the latter option the responses are going to be favorable at least half the time.
If a cover letter includes information about the company and the applicant uses that cover letter to share how the company information affects the individual an employer is going to be impressed. For example one may write in their cover letter that the company has produced product A and B for Y amount of years. Then the Intern can relay their experience with the product and why they want to support a company who makes it. A cover letter which demonstrates personality and creativity is more likely to be noticed than one who simply states "I would like this Intern. I am qualified because..." in so many words. An Intern cover letter also has to show an applicant s attitude and communication skills. If a cover letter reflects a well thought out structure and an innovative approach then the proof of a potential Intern s qualifications are in the pudding! One of the aspects a cover letter usually lacks especially for an Intern is being straight forward. In the past people have been encouraged not to come across as too forward.
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Therefore a personalized cover letter which conveys these things are the only way to ensure a job interview. In the thousands of sites mentioned earlier every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However that s just not true. Generic cover letters no matter how "personalized" the site claim have a completely different feel than truly personal cover letters. Everyone has different job skills flaws and strengths and experience and it is impossible for one generic cover letter to cover all possible angles. Don t fall for the gimmick and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer. What this all boils down to is take the time to write a cover letter for each particular job.