Aiga The Professional Association For Design Introduction To Design Futures
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Their work initially ranged from greetings cards business cards social stationary letterheads and envelopes then progressed to brochures and folders. The work was mainly limited to newspaper advertising which relied predominantly on the offset printing method. We shouldnt forget the air brush technology that provided designers with the use of graded colours achieving three dimensional effects for some designs although the number of people using this was limited. From 1980-87 design was performed by specialists in Plastic Arts and Architecture as well as the first graduates of the college of arts at Yarmuok University and similar institutions. By the end of the eighties the computer Linotype was used as a publishing tool by newspapers to prepare text for layout and paste it on the required pages next to advertising.
Increasingly designers also need to be experts in the field of advertising marketing and communications. In addition they will also need to be able to communicate technical information in their work. Graphic designers dont just do art projects. They also have to create layouts for annual reports financial reports market reports business development reports and the like. They need to know how to understand the data tables and charts they are trying to graphically put on publications so they know how to effectively convert it into a graphic that communicates to people. Often times especially financial and other technical data needs to be simplified so that it shows up as a clear graphic. In order to get this accomplished a graphic designer will need to know how to interact with technical personnel like the finance department or research and development department to convey the message effectively. Graphic Design Software Graphic designer jobs require the artist to know how to use the latest graphic design software packages out there. This would most likely include the Adobe suite of products like Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Flash and Adobe Dreamweaver depending on what type of publication they are working on. Graphic designer jobs will often require technical expertise in at least one or more of these graphic design software packages. Classes and degree programs in graphic design of in the use of these graphic design software packages if often offered at local community colleges for a very low cost. Graphic Design Jobs - Lay of the Land Graphic design jobs can be found in a variety of different business environments. Some are employed in graphic design departments in large corporations.
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Some graphic designers work for print companies publication companies or advertising agencies. Other graphic designers work for small to large design firms that outsource their design services to other companies and organizations. About 25% of graphic designers are self-employed and have a home based business. Those who are employed very often do side freelance projects they get on their own. Graphic designers who are fully self-employed are business people who have to operate all parts of their business. They have to do their own sales and marketing their own billing and collections and maintain client relationships. Self-employed graphic designer jobs can be more stressful because of the pressure to produce revenue for themselves and many tend to work longer hours than those who are employed by a larger design firm or by a company. Those looking for graphic design jobs should have a portfolio of their work either online or in print to show when they are applying for these jobs.