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He had a massive influence on a new generation of graphic designers contributing to the emergence of publications such as Emigre magazine. Another notable designer of the late twentieth century is Milton Glaser who designed the unmistakable I Love NY campaign (1973) and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies. The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century technology played a similar role but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon when computer memory was measured in kilobytes and typefaces were created by dots.
Increasingly designers also need to be experts in the field of advertising marketing and communications. In addition they will also need to be able to communicate technical information in their work. Graphic designers dont just do art projects. They also have to create layouts for annual reports financial reports market reports business development reports and the like. They need to know how to understand the data tables and charts they are trying to graphically put on publications so they know how to effectively convert it into a graphic that communicates to people. Often times especially financial and other technical data needs to be simplified so that it shows up as a clear graphic. In order to get this accomplished a graphic designer will need to know how to interact with technical personnel like the finance department or research and development department to convey the message effectively. Graphic Design Software Graphic designer jobs require the artist to know how to use the latest graphic design software packages out there. This would most likely include the Adobe suite of products like Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Flash and Adobe Dreamweaver depending on what type of publication they are working on. Graphic designer jobs will often require technical expertise in at least one or more of these graphic design software packages. Classes and degree programs in graphic design of in the use of these graphic design software packages if often offered at local community colleges for a very low cost. Graphic Design Jobs - Lay of the Land Graphic design jobs can be found in a variety of different business environments. Some are employed in graphic design departments in large corporations.
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In the years following the modern style gained acceptance while stagnated. Notable names in modern design midcentury are Adrian Frutiger designer of the typefaces Univers and Frutiger and Josef Müller-Brockmann large poster of the fifties and sixties. The Hochschule für Gestaltung (HFG) in Ulm was another key institution in the development of the graphic design profession. Since its founding the HFG distanced himself from a possible affiliation with advertising. At the beginning the department concerned was called Visual Design but it quickly became clear that his current goal was to solve design problems in the area of mass communication in the academic year 1956-1957 the name was changed to Department of Visual Communication modeled Visual Communication Department at the New Bauhaus in Chicago.2 3 In the HFG Ulm decided to work primarily in the area of persuasive communication in the fields such as traffic sign systems plans for technical equipment or visual translation of scientific content.