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Jordanian specialists became serious competitors against other Arab countries which had previously monopolised the fields of design and printing. Jordan has developed so that it can meet the demand for design and printing within the country. Jordan has become a magnet for many publishing houses in the Arab region. Many production and publishing organisations were able to catch up to the levels of the latest technology. There is plenty of evidence to suggest that they will develop further using modern production tools and this will ensure there are enough local specialists who can continue to produce work of the highest quality. The pace of technological development made it necessary for the academic institutions to provide the Jordanian market with the skilled workers who can work to the high standards required.
The production of personal computers by competitors of Apple Macintosh as well as the ease with which film can be processed through its programs created a huge increase in the number of professionals interested in graphic design. This became evident by the growth in the number of agencies design offices publishing houses and service centres. Personal computers affected the technical and artistic aspects of production. Some production centres were able to develop their skill base and by recruiting experienced designers and developing them by organising training courses. These highly trained individuals achieved high standards of work within and outside Jordan and were able to compete with others in the Arab regions and captured a share of these markets producing many publications.
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Thus computers have become indispensable tools and with the advent of hypertext and the web its functions have been extended as a means of communication. In addition the technology also has been noted with the rise of telecommuting and special crowd sourcing has begun to intervene in work arrangements. This change has increased the need to reflect on time motion and interactivity. Even so the professional practice of design has not been essential changes. While the forms of production have changed and communication channels have been extended the fundamental concepts that allow us to understand human communication remain the same. Job performance and skills The ability to design is not innate but acquired through practice and reflection. Still it remains an option one thing potentially.