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Some publishing houses have graphic design offices which also acquired these systems to ensure the production of books and magazines to a similar quality. Linotype was also used to prepare the design of brochures and advertising materials that cannot be hand drawn. With time Linotype was also used for the preparation of other material by this method including greeting cards posters and advertisements. The design and printing sectors found the computer to be an effective way of improving productivity. In 1988 with the arrival of the first design computer by Apple Macintosh the numbers of workers in the field increased and performance progressed in the pre-printing stages such as film making and separation. However the expense of computers meant that there use was still limited.
I will review the positive and negative aspects of that development and how they related to changes in the market and the size of the market and labour force. I will also discuss the academic concepts and the requirement for graduate graphic designers. In this paper I draw from my experience of working in Jordan since 1987 at the MIDAS Establishment and my roles in student training at Yarmouk University and the Applied Sciences University which I had been attached to since 1999. This paper addresses many questions and aims to explore the mechanics of enhancing graphic design in the academic and professional sectors. The historic and technical initial stages of graphic design in Jordan Graphic design developed alongside the printing and information technology industries.
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The designer is often a coordinator of various disciplines that contribute to the production of the visual message. Thus coordinates its research design and production making use of information or specialists in accordance with the requirements of different projects. Graphic design is interdisciplinary and therefore the designer needs to have knowledge of other activities such as photography freehand drawing technical drawing descriptive geometry psychology of perception Gestalt psychology semiology typography technology and communication. Jordans unique geographical position results in its experts choosing self development which includes graphic design. Experts are also involved with developments taking place in neighbouring countries and the internet was extremely useful in putting interested parties in these two fields in touch with each other and sharing possible development tools.