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In a seminar held at the HFG Ulm in 1956 Maldonado proposed modernizing rhetoric classical art of persuasion. Maldonado Bonsiepe and then wrote several articles on semiotics and rhetoric for Uppercase English publication and Ulm magazine that would be an important resource for designers to that area. Bonsiepe suggested that it was necessary to have a modern system of rhetoric semiotics updated as a tool to describe and analyze the phenomena of advertising. Using this terminology could expose the "ubiquitous structure" of a message publicitario.5 The idea of simplicity and good design feature continued this for many years not only in the design of alphabets but also in other areas. The tendency to simplify influenced all means at the forefront of design in the 1950s.
If artists want to remain competitive graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design there are website designers who also are graphic designers and vice versa. However there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building. Its fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web and graphic artists really dont need the web to practice their profession there are numerous artists involved in the visual creation of websites.
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Thus computers have become indispensable tools and with the advent of hypertext and the web its functions have been extended as a means of communication. In addition the technology also has been noted with the rise of telecommuting and special crowd sourcing has begun to intervene in work arrangements. This change has increased the need to reflect on time motion and interactivity. Even so the professional practice of design has not been essential changes. While the forms of production have changed and communication channels have been extended the fundamental concepts that allow us to understand human communication remain the same. Job performance and skills The ability to design is not innate but acquired through practice and reflection. Still it remains an option one thing potentially.