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Graphic design is a profession whose business is the act of designing programming and create visual communications generally produced by industrial means and intended to convey specific messages to specific social groups with a clear purpose. This is the activity that enables graphically communicate ideas facts and values processed and synthesized in terms of form and communication social cultural economic aesthetic and technological. Also known as visual communication design because some associate the word figure only to the printing industry and understand that visual messages are channeled through many media not just print. Given the massive and rapid growth in the exchange of information the demand for graphic designers is greater than ever particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers who develop them.
These approaches should be able to grant student enough space of positions sets they can apply for through a group of specialties that fall under the umbrella of Graphic Design. All of this will not be materialized without provision of studios and labs qualified to perform the role required in addition to cadres qualified technically and knowledgeably to realize the goals of Graphic Design. Graphic Design syllabus relies in its execution on the practical principle as well as on the theoretical one. Further it mentally qualifies and trains the student to face the changes and the techniques of time as well as empowers him to deal with what is to come as the extract of developed fields of knowledge related to Graphic Design taking into consideration the necessity of linking it with the classical approach that is linked with cadres that need to be qualified in order to be able to keep pace with the latest techniques of information and knowledge.
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In the years following the modern style gained acceptance while stagnated. Notable names in modern design midcentury are Adrian Frutiger designer of the typefaces Univers and Frutiger and Josef Müller-Brockmann large poster of the fifties and sixties. The Hochschule für Gestaltung (HFG) in Ulm was another key institution in the development of the graphic design profession. Since its founding the HFG distanced himself from a possible affiliation with advertising. At the beginning the department concerned was called Visual Design but it quickly became clear that his current goal was to solve design problems in the area of mass communication in the academic year 1956-1957 the name was changed to Department of Visual Communication modeled Visual Communication Department at the New Bauhaus in Chicago.2 3 In the HFG Ulm decided to work primarily in the area of persuasive communication in the fields such as traffic sign systems plans for technical equipment or visual translation of scientific content.