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While using a sample cover letter from the Internet or writing one standard cover letter and adapting it for each individual job is easier; the bottom line is that the cover letter is not going to get the job done. No employer wants an Intern whom is going through the motions. An employer wants an Intern whom is going to give 110% to the company. There is no reason for that percentage to not be applied before the job even begins. Your free cover letter could be the kiss of death for your resume for many reasons. Cover letters are designed to get you an interview. There are many things wrong with free cover letters that instead of getting you an interview they end up getting your resume sent to the trash can by a prospective employer.
Therefore a personalized cover letter which conveys these things are the only way to ensure a job interview. In the thousands of sites mentioned earlier every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However that s just not true. Generic cover letters no matter how "personalized" the site claim have a completely different feel than truly personal cover letters. Everyone has different job skills flaws and strengths and experience and it is impossible for one generic cover letter to cover all possible angles. Don t fall for the gimmick and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer. What this all boils down to is take the time to write a cover letter for each particular job.
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When applying for an Internship it is important to stand out amongst the crowd. Remember Elle Woods in Legally Blonde and her pink paper resume? While that is just a movie and colored paper is not recommended the concept is still the same-- Be unique and get their attention. A passionate and focused cover letter is the key to getting that desired Internship. An internship cover letter should reflect the potential one had has. Most people who apply for an Internship do not have resumes filled with career related experience. It is the cover letter which is going to be the deciding factor.