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As stated above they are looking for any reasons and that means any reason at all. When checking your cover letter example over check to see if it address a specific person. More than likely since you found it on the internet or out of a book it does not. You need to change the generalized addressing around so that it addresses a specific person for the company in which you are applying for a position at. If need be then call the company and get the appropriate name in which you should be addressing your cover letter to. This will speak volumes to the prospective employer and set you apart from the competition. Check your cover letter example over to see if it shows you how to express yourself and your qualifications to the prospective employer. Most cover letters are to generalized to express a specific need for a specific employer. Most job advertisements tell what specific skills and traits they are looking for. Make sure that in your one paragraph you have addressed those skills and traits.
Another cover letter template misconception that job seeker have is that when they do create a truly great fresh and unique cover letter for an prospective employer they then use that same cover letter for all prospective employers. This first cover letter should only be a template to use to create other fresh and unique cover letters for additional prospective employers. By the debunking of the above cover letter template misconceptions you are allowing yourself to see how to truly create a cover letter that will land you an interview. It is the interview that will allow the prospective employer to see your true potential and see what a benefit you will be to their company.
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Which brings me to an amazing cover letter generator I have came across. Now I have seen countless bits of software that claim to generate amazing cover letters. The truth is most do not generate professional cover letters. In fact some generate cover letters that are so bad they are worse than not attaching one in the first place! When Jimmy Sweeney released his Amazing Cover Letter Creator he took the industry by storm. Jimmy is a professional sales and marketing copywriter and applied his trade secrets to creating power cover letters something that practically no one else had tried before.