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In essence the order form should facilitate the sale. After all it s the ultimate destination you want prospects to reach -- and reach it they must if they are to place a direct order. Here are seven simple ideas to help you craft an effective order form: 1. Consider your order form to be an independent sales vehicle - something that can stand on it s own. Summarize the most important points mentioned in your sales letter including the major benefits entire offer and risk-free guarantee. Give prospects the short version - a compact picture of all they get with their order. Make it clear and unmistakable.
Three things a good order form has: 1) An acceptance statement that summarising the benefits. "Yes Zac I would like to buy your handy dandy steak knives... " This is done to remind the prospect of the selling proposition. Good order forms will then go on to restate the benefits associated with the selling proposition. Even better use the benefits in the first statement. It means that should for any reason your prospect cheat and look at your order form there is a chance that they will go back to the letter to read on about what they will get because the benefits you have listed are appealing to them. Skimmers will skip to your order form. So it needs to be able to draw them into your sales letter the same as a subhead bullet point P.S. and headline.
Whether you re asking the prospect to order the product and pay up with a credit card number request a free white paper register for a webinar or act in any other way it s important to handle all the details of the order/offer form properly! Here are ten ways to make sure that your order form is a winner. 1. You don t have to call it an "Order Form." When a life insurance salesperson passes over the contract for your signature she doesn t say "Please sign this contract." Instead she hands you a pen and says "Let me just get your OK on this." Why? Because any (good) salesperson wants to keep you from focusing on the fact that you re making a commitment. So don t (necessarily) call your order form by that name.