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Maybe there s a list of items they d like but they haven t decided on. The moment they find the product they want to order they go straight to the order form and enter the desired item and quantity. While being there there s a good chance they ll find the other products seen before and be convinced into adding them to the order. Thus an order form could increase the value of placed orders. A big advantage of order forms is their integration with payment processors which streamline the whole ordering process. Trusted payment processors are a plus when associated with businesses.
If you didn t do this and turns out the customer changed their mind again saying they didn t want the panels and you already ordered them thinking they would want them installed you have to eat the extra cost. Why? Because you didn t get a signed agreement with the customer and most of the time they will not pay for something they didn t agree to if they re smart shall we say. Yes this is simple but as you can see it can save you a great deal of time money and headaches with your future jobs. And of course communication is always the key between a business and their customers. In order to boost business traders and businessmen do a lot of hard work.
It is the eye of the needle that your customer must pass through in order to go from lead to customer. And customer to repeat buyer. It doesn t matter what happens your customers have to fill in the order form be it online in print for your customer to mail back to you or calling your 1800 number (the customer service representative is still an order device - just live and interactive with all the benefits and risks that it brings). So we can agree that if you want money from your customers (and if you are in business then I think you do) then perhaps making sure your order form is a specimen of peak performance might just be the way to go.