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Around the same time the role of the graphic designer was developed involving the preparation of makettes and then film montage and plates to be ready for printing (prepress); this relied on the professionalism of the film montage technician for the preparation of backgrounds for the pictures and words. Prepress was considered the most important process in the production of the final printed article. This process was carried out at the prepress service centre which was limited to a single institution until 1987. This centre had the capability and technology to perform a range of techniques where an artistic touch was required. In the late sixties design pioneers were not graphic designers but had learnt the technologies of collage and calligraphy. They were able to imitate designs from abroad and in some instances reproduced them.
Graphic design is a profession whose business is the act of designing programming and create visual communications generally produced by industrial means and intended to convey specific messages to specific social groups with a clear purpose. This is the activity that enables graphically communicate ideas facts and values processed and synthesized in terms of form and communication social cultural economic aesthetic and technological. Also known as visual communication design because some associate the word figure only to the printing industry and understand that visual messages are channeled through many media not just print. Given the massive and rapid growth in the exchange of information the demand for graphic designers is greater than ever particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers who develop them.
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She and her husband Rudy VanderLans founded the pioneering Emigre magazine and type foundry of the same name. They played with the extraordinary limitations of computers releasing a great creative power. Emigre magazine became the bible of digital design. David Carson is the culmination of the movement against contrition sobriety and modern design. Some of his designs for Raygun magazine are intentionally illegible designed to be more visual than literary experiences. Present Times Today much of the work of graphic designers is assisted by digital tools. The graphic design has changed enormously because of computers. From 1984 with the appearance of the first desktop publishing systems personal computers gradually replaced all analog in nature technical procedures for digital systems.