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He put the subject "Advertising" in the education program including among other things the analysis of advertising media and the psychology of advertising. Notably the first to define the term Graphic Design was the designer and typographer William Addison Dwiggins in 1922. Thus Tschichold Herbert Bayer László Moholy-Nagy and El Lissitzky became parents of graphic design as we know it today. They pioneered production techniques and styles that have been using later. Today computers have dramatically altered production systems but the approach that contributed to experimental design is more relevant than ever dynamism experimentation and even very specific things like choosing fonts (Helvetica is a revival originally a Typography design based on the nineteenth-century industrial) and orthogonal compositions.
If artists want to remain competitive graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design there are website designers who also are graphic designers and vice versa. However there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building. Its fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web and graphic artists really dont need the web to practice their profession there are numerous artists involved in the visual creation of websites.
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Bad graphic design or bad web design gives youre customers a cheap impression. Would you buy from a physical store that was messy dirty or had an unprofessional look or feel? No you wouldnt you probably keep your physical place of business in tip top shape. So why wouldnt you want to do the same for your web presence and Identity? You must understand as a business your identity and web presence is just as important as your physical presence if not more important. Studies show that more than 90% of the population do online research of a business before they buy. If youre business is non-existent or youre site is poorly designed chances are that potential client or business will not even consider buying anything from you. Think about bad graphic design for a minute than browse the web for at least an hour go ahead and randomly type different words in the search engine visit as many sites as you can. Then go ahead and write down what the first thing comes into your mind when you see these sites copy the URLS as well.