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The interest in ornamentation and the proliferation of measurement changes and typographical style one piece design synonymous with good design it was an idea that was maintained until the late nineteenth century. The Art Nouveau with its clear desire stylistic was a movement that contributed to higher order visual composition. While maintaining a high level of formal complexity did so within a strong visual consistency discarding the variation of typographic styles in one graphic piece. Art movements of the second decade of the twentieth century and the political turmoil that accompanied them generated dramatic changes in graphic design. The Dada De Stijl Suprematism Cubism Constructivism Futurism the Bauhaus and created a new vision that influenced all branches of the visual arts and design.
Graphic design is a profession whose business is the act of designing programming and create visual communications generally produced by industrial means and intended to convey specific messages to specific social groups with a clear purpose. This is the activity that enables graphically communicate ideas facts and values processed and synthesized in terms of form and communication social cultural economic aesthetic and technological. Also known as visual communication design because some associate the word figure only to the printing industry and understand that visual messages are channeled through many media not just print. Given the massive and rapid growth in the exchange of information the demand for graphic designers is greater than ever particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers who develop them.
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The history of typography-and by transitive also the history of the book-is closely linked to graphic design this may be because there are virtually no graphics designs that do not include such items graphics. Hence when talking about the history of graphic design typography also cited the Trajan column medieval miniatures Johannes Gutenbergs printing press the evolution of the book industry the posters Parisian Arts Movement and Crafts (Arts and Crafts) William Morris Bauhaus etc.. " The introduction of movable type by Johannes Gutenberg made books cheaper to produce and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used) or Humanist due to the predominant philosophical school of the time.