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He had a massive influence on a new generation of graphic designers contributing to the emergence of publications such as Emigre magazine. Another notable designer of the late twentieth century is Milton Glaser who designed the unmistakable I Love NY campaign (1973) and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies. The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century technology played a similar role but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon when computer memory was measured in kilobytes and typefaces were created by dots.
Increasingly designers also need to be experts in the field of advertising marketing and communications. In addition they will also need to be able to communicate technical information in their work. Graphic designers dont just do art projects. They also have to create layouts for annual reports financial reports market reports business development reports and the like. They need to know how to understand the data tables and charts they are trying to graphically put on publications so they know how to effectively convert it into a graphic that communicates to people. Often times especially financial and other technical data needs to be simplified so that it shows up as a clear graphic. In order to get this accomplished a graphic designer will need to know how to interact with technical personnel like the finance department or research and development department to convey the message effectively. Graphic Design Software Graphic designer jobs require the artist to know how to use the latest graphic design software packages out there. This would most likely include the Adobe suite of products like Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Flash and Adobe Dreamweaver depending on what type of publication they are working on. Graphic designer jobs will often require technical expertise in at least one or more of these graphic design software packages. Classes and degree programs in graphic design of in the use of these graphic design software packages if often offered at local community colleges for a very low cost. Graphic Design Jobs - Lay of the Land Graphic design jobs can be found in a variety of different business environments. Some are employed in graphic design departments in large corporations.
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Jordanian specialists became serious competitors against other Arab countries which had previously monopolised the fields of design and printing. Jordan has developed so that it can meet the demand for design and printing within the country. Jordan has become a magnet for many publishing houses in the Arab region. Many production and publishing organisations were able to catch up to the levels of the latest technology. There is plenty of evidence to suggest that they will develop further using modern production tools and this will ensure there are enough local specialists who can continue to produce work of the highest quality. The pace of technological development made it necessary for the academic institutions to provide the Jordanian market with the skilled workers who can work to the high standards required.