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He had a massive influence on a new generation of graphic designers contributing to the emergence of publications such as Emigre magazine. Another notable designer of the late twentieth century is Milton Glaser who designed the unmistakable I Love NY campaign (1973) and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies. The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century technology played a similar role but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon when computer memory was measured in kilobytes and typefaces were created by dots.
Graphic designer jobs are done by artists who uses art and media to communicate messages for companies and other organizations. Graphic designers use print the internet other digital mediums film and photographs to get their message across. They understand the subtle things in art that make a design project successful. The typical functions of graphic designer jobs is developing logos brochures websites business cards magazine advertisements newspaper advertisements and the general look and feel of an organizations overall design plan. Graphic designers find out what their client or organization is trying to say and who their target audience is and they are able to effectively communicate that through graphic arts. Graphic designer jobs require the designer to know how to discern a companys product or service and their target audience.
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The history of typography-and by transitive also the history of the book-is closely linked to graphic design this may be because there are virtually no graphics designs that do not include such items graphics. Hence when talking about the history of graphic design typography also cited the Trajan column medieval miniatures Johannes Gutenbergs printing press the evolution of the book industry the posters Parisian Arts Movement and Crafts (Arts and Crafts) William Morris Bauhaus etc.. " The introduction of movable type by Johannes Gutenberg made books cheaper to produce and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used) or Humanist due to the predominant philosophical school of the time.