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The letter needed to be from the heart connect with the sellers and express a sincere sense of excitement for owning the home. So I went to work creating a sample letter as a guide that I could share with my buyers. I then suggest that they write a personal letter highlighting who they are and present it as the cover of their purchase offer package. Overnight I began seeing a difference in sellers attitudes when they received our personalized offers coming from real people. I have defined below the key elements necessary for commanding your seller s attention when reading a home buyer s purchase offer letter.
The letter serves as the first official company communication to a new hire. It shows a level of professionalism about the manager and the company. Many times companies take the opportunity in the letter to share important strategies and information about the company culture. It should really be a "feel good" moment for the new hire and can tell him how much you are looking forward to him joining the team. It should be personalized to the new employee. Personalized does not simply mean that the letter has the new hire s name and job title although those items do need to be in the letter.
Habitually people tend to scan the headlines and sub-headlines to get the gist of the whole letter. If the reader develops curiosity by reading the headlines and subheads he will definitely read everything in a sales offer letter minutely. Strongly framed paragraphs keep the reader s attention focused. Abstain from using filler sentences which may be quite irrelevant. It is best to present all you want to say in points form. Have ample white space to avoid making your letter look untidy. Bullets and numbers aid in sustaining the potential customer s concentration on what he is reading hence increasing the possibility of greater sale of your product. Fewer pointed the sentences the better the readability.