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Later that afternoon when I spoke to the sellers agent she mentioned that her sellers was so impressed with my buyers that they were going to accept their offer even though they received multiple offers the very first day. Typically buyer agents don t often have the opportunity to get that personal with sellers but I learned a lot from that brief encounter. I then knew my job was to personalize my buyer by creating a well written letter that I could include as the cover with each purchase offer. The letter needed to paint a living vivid picture of each buyer in a way that would transcend the written word.
Envision Yourself Living in The Home: This is an excellent element for the closing paragraph. If a young couple is purchasing tell them how excited they will be to raise their family there and spend many wonderful years sharing good times and creating memories. The words will flow once you begin writing. This should be the emotional punch line statement that bonds the seller to the buyer so much that they yell out " I like these buyers and want them to live in my home!" Financially Stability: Hopefully your buyer is financially sound so shout it out. This is where a little boasting can t hurt. A solid career with a Fortune 500 company or a young and up-and-coming professional with a bright and promising career should help catch the seller s eye.
The letter serves as the first official company communication to a new hire. It shows a level of professionalism about the manager and the company. Many times companies take the opportunity in the letter to share important strategies and information about the company culture. It should really be a "feel good" moment for the new hire and can tell him how much you are looking forward to him joining the team. It should be personalized to the new employee. Personalized does not simply mean that the letter has the new hire s name and job title although those items do need to be in the letter.