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Until that time were not systematically taught these areas in any other European school. In the early 70s members of the Bund Deutscher Grafik-Designer (Association of German graphic designers) unveiled several features of their professional identity as in the case of Anton Stankowski among others. While in 1962 the official definition of the profession was directed almost exclusively to the advertising now extended to include areas located under the rubric of communication visual.4 corporate images produced by the Development Group 5 of the HFG Ulm such as those created for the firm Braun or airline Lufthansa were also critical to this new professional identity. Gui Bonsiepe and Tomas Maldonado were two of the first people who tried to apply the design ideas from semantics.
If you are looking to hire a graphic designer as a part of your full time staff then a suggested practice is to give them a demo or dummy project to design as a test of skill. There is nothing worse than hiring an individual on the basis of their online portfolio but only later to find out they did not design what was In their portfolio. When hiring anyone its best to check their previous employment background and preferably you should require a letter of recommendation from either their University or their previous employer this ensures youre recruiting efforts are a successful one. Why is bad graphic design all over the web? This is mainly because business do not want to invest the initial cost in creating a proper web presence or corporate identity. Many companies dont realize how important the two really are.
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If artists want to remain competitive graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design there are website designers who also are graphic designers and vice versa. However there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building. Its fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web and graphic artists really dont need the web to practice their profession there are numerous artists involved in the visual creation of websites.