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Until that time were not systematically taught these areas in any other European school. In the early 70s members of the Bund Deutscher Grafik-Designer (Association of German graphic designers) unveiled several features of their professional identity as in the case of Anton Stankowski among others. While in 1962 the official definition of the profession was directed almost exclusively to the advertising now extended to include areas located under the rubric of communication visual.4 corporate images produced by the Development Group 5 of the HFG Ulm such as those created for the firm Braun or airline Lufthansa were also critical to this new professional identity. Gui Bonsiepe and Tomas Maldonado were two of the first people who tried to apply the design ideas from semantics.
Bad graphic design or bad web design gives youre customers a cheap impression. Would you buy from a physical store that was messy dirty or had an unprofessional look or feel? No you wouldnt you probably keep your physical place of business in tip top shape. So why wouldnt you want to do the same for your web presence and Identity? You must understand as a business your identity and web presence is just as important as your physical presence if not more important. Studies show that more than 90% of the population do online research of a business before they buy. If youre business is non-existent or youre site is poorly designed chances are that potential client or business will not even consider buying anything from you. Think about bad graphic design for a minute than browse the web for at least an hour go ahead and randomly type different words in the search engine visit as many sites as you can. Then go ahead and write down what the first thing comes into your mind when you see these sites copy the URLS as well.
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Some graphic designers work for print companies publication companies or advertising agencies. Other graphic designers work for small to large design firms that outsource their design services to other companies and organizations. About 25% of graphic designers are self-employed and have a home based business. Those who are employed very often do side freelance projects they get on their own. Graphic designers who are fully self-employed are business people who have to operate all parts of their business. They have to do their own sales and marketing their own billing and collections and maintain client relationships. Self-employed graphic designer jobs can be more stressful because of the pressure to produce revenue for themselves and many tend to work longer hours than those who are employed by a larger design firm or by a company. Those looking for graphic design jobs should have a portfolio of their work either online or in print to show when they are applying for these jobs.